When establishing a hair salon in JLT, you can make several efforts to increase your customer base. These efforts can range from free samples to partnering with charities. Other tips include creating a selfie station or offering referral discounts. These efforts can boost customer loyalty and bring in new business. Read on to find out more.
Offer free samples:
Free samples can help etch your salon in a client’s mind. Clients love freebies. Try providing travel-sized samples of products from your salon’s supplier. You can also set up a shopping cart on your website, especially if you offer your products. This way, clients can purchase their products online, reducing the risk of finding another brand.
Partner with charities:
Getting involved in your community and local charities is an excellent way to attract more clients. You can give away free services to local charities or create events and fundraisers that benefit the community. By getting involved in these activities, your clients will know that you care about their well-being. You can also offer discounts to local charities in exchange for advertising.
Create a selfie station:
Create a selfie station in your hair salon and encourage clients to share their pictures on social media. Make sure to provide a decent backdrop and ample lighting. You can also add your salon’s name and logo to the backdrop. Also, include a hashtag or special offer so customers can promote your hair salon on their social networks. Once clients upload their pictures, you can offer them a discount or free sample service. You can even offer a gift or retail item to make them feel extra special.
If you rent a booth or a suite, you may need more space to create a selfie station. However, adding a simple Instagram sign or decal on the mirror can still get in on the selfie trend. Make sure the sign includes your salon’s Instagram handle and a personalized hashtag.
Offer referral discounts:
One of the best ways to increase customer loyalty and repeat business is to offer referral discounts. These discounts are a great way to reward existing clients for referring friends or family members to your salon. You can also use social media to boost your referral program. However, you should ensure that your referral discount program is not too competitive, or you risk damaging your salon’s brand. Instead, focus on offering value-added services, rewards, and special prices for returning customers.